Immersive
at TAM
TAI Lab

Put TAI to work on your event.

TAM backs creators with more than a stage. Everything on this page is a working tool. We used it to build tonight’s Huddle, and you can point it at your own shows, reports and audiences. Try it before the night, then talk to us about putting it to work.

Quiz maker

Turn any report into a pub quiz.

Paste a research report, a show’s backstory, your venue’s history or the programme for a festival. TAI writes multiple-choice questions using only your text, each with an explanation and a practical takeaway. Then host it live: players join with a four-letter code on their phones.

Tip: paste the text, not a link. Up to about 40,000 characters. Always read the questions through before you host. TAI can still make mistakes.

Ask the Report

Ask the audience research anything.

Answers come only from the findings of the Immersive Experience Network’s Immersive Audience Report 2024. TAI only answers from the report, and tells you when it doesn’t cover your question.

Pitch Coach

Market your experience the way audiences choose.

Tell us about your show, game or installation. The coach uses the audience findings (value for money, friends, performance quality, paddlers, waders and swimmers, video-first discovery) to write a pitch, social posts, a video idea and first-timer FAQs.

Build it with TAM

More ideas you can take home

01

Post-show insight

Give TAI your audience survey answers and get themes, quotes and fixes the morning after.

02

Character & lore bibles

Keep a big cast consistent: ask TAI “would my character know this?” from your script.

03

Pre-show warm-ups

Quizzes, puzzles and story teasers people play in the queue or on the way to you.

04

Access & FAQs

Turn your show notes into clear, reassuring FAQs and access info for paddlers and first-timers.